Kaveh Akrami

CTO & IT Manager

Country Manager & Coordinator

Product Owner & manager

Data Scientist & Engineer

IOT Researcher & DevOps

Branch Officer

Kaveh Akrami

CTO & IT Manager

Country Manager & Coordinator

Product Owner & manager

Data Scientist & Engineer

IOT Researcher & DevOps

Branch Officer

Product ownership definition & 7responsibilities

Product ownership

agile product ownership or SCRUM ownership, is part of the SCRUM model for agile development. The product owner acts as a leader whose responsibility is to maximize the value of the final delivered product and serve as a point of contact for the client. Product ownership allows the development team to keep complete control of a project while breaking it up into iterations for easier transitions and more efficient development.

My bit longer description is:
Understand stakeholder needs
Determine if the need is worth satisfying
Determine the best solution to satisfy it
Build a shared understanding of the solution
Validate the need was satisfied
For an even more fully fleshed out view of what product ownership is, take a look at the learning objectives included in the International Consortium of Agile (ICAgile) Value Management Track. Why don’t I use the term Value Management? I find that it is too conflated with concepts from other fields, (including the horribly misnamed Earned Value Management which has nothing to do with earning value.) In addition, the term as applied to determining the right thing to build is not as commonly known in the software product development and IT project communities. That said, I think the learning objectives grouped together under the ICAgile Value Management Track are a good collection of activities and techniques and I consider product ownership = value management.

7 key roles and responsibilities

1.Defining the vision

The agile product owner is the point person on the product development team, using their high-level perspective to define goals and create a vision for development projects.

Product owners are responsible for communicating with stakeholders across the board, including customers, business managers, and the development team to make sure the goals are clear and the vision is aligned with business objectives.

2.Managing the product backlog

One of the most important responsibilities for a scrum product owner is managing the product backlog. This is the development team’s project to-do list.

The product owner’s responsibility is to create the list of backlog items and prioritize them based on the overall strategy and business objectives. Additionally, the product owner will need to map out project dependencies to inform the necessary sequence of development.

The product backlog isn’t a static to-do list though. It is a live document that should be continually updated based on evolving project needs throughout development.

Because the product backlog will change frequently, the product owner must make the list accessible and available to all stakeholders (particularly developers) to ensure optimized performance and project outcomes.

3.Prioritizing needs

Another key role of the product owner is to prioritize needs. In other words, they must juggle the triangle of scope, budget, and time, weighing priorities according to the needs and objectives of stakeholders.

For example, if the product under development needs to launch within six months, that constrains the scope of the project. As the project evolves, the product owner will have to gauge which areas have flexibility and which don’t to determine how and when each iteration and product element will be developed.

4.Overseeing development stages

With the vision, strategy, and product priorities set, the product owner should spend a significant amount of time overseeing the actual development of the product. They are a key player throughout each event, including planning, refinement, review, and sprint.

During the planning stages, the agile product owner works with stakeholders to identify and organize the steps required for the next iteration. They will then meet with their team to refine the process, identify areas for improvement, and support the sprint.

5.Anticipating client needs

The successful scrum product owner will be an expert at understanding and anticipating the client’s needs to more effectively manage the development process.
Their deep market knowledge and communication skills allow them to anticipate problems or needs and address them.
Stay one step ahead of your clients with customer journey mapping. These visuals create a shared vision for the customer experience. You’ll save time and effort so you can put all your energy into reading your customers’ minds and wowing your clients.

6.Acting as primary liaison

The product owner is also the primary communicator and link between stakeholders and teams. As such, they have to be expert communicators, making sure there’s buy-in from stakeholders on all major decisions and strategy and clear instructions and deliverables for the developers

7.Evaluating product progress at each iteration

The product owner is accountable for each stage of the development process and the final product. They take a primary role in inspecting and evaluating product progress through each iteration. The product owner makes the judgment call on the performance, deciding if the team needs to go back to the drawing board or if they can move on to the next steps.

Agile product owners wear many hats. So they need tools and solutions that can adapt to their changing roles as quickly as they do.

Visuals can assist your scrum team through every step of the development process, making it easy to transition from outlining the customer journey and mocking up product designs to mapping product dependencies and sharing your work with stakeholders.